The Most Profitable Neighborhoods to Invest in Santa Marta

🏖️ 1. Bello Horizonte – Beachfront Living with High Returns

This upscale beach neighborhood, located just minutes from the airport, is a hotspot for short-term rentals.

Why invest here?

• High tourist demand for vacation rentals

• Luxury beachfront condos and modern developments

• Close proximity to hotels, restaurants, and supermarkets

Investors love Bello Horizonte for its high occupancy rates and premium nightly prices, especially during high seasons.

🌆 2. Playa Salguero – Tranquility and Growing Value

Just south of El Rodadero, Playa Salguero offers a quieter alternative with great long-term growth potential.

What makes it attractive?

• Less crowded than neighboring zones

• New residential towers with amenities

• Increasing interest from digital nomads and expats

This area is ideal for those looking to buy and hold, as property values continue to appreciate steadily.

🏙️ 3. Centro Histórico – Colonial Charm, Tourist Goldmine

Santa Marta’s historic center is not only beautiful but extremely profitable for tourism-based businesses and rentals.

Investment highlights:

• High demand for boutique hotels and hostels

• Great location for Airbnbs and short stays

• Ongoing urban restoration and cultural events

The combination of colonial architecture, walkability, and nightlife makes this area a favorite among travelers.

🛥️ 4. Marina Internacional / Bahía de Santa Marta – The Premium Zone

This exclusive area near the marina and the bay is fast becoming a luxury hub for real estate investors.

Why it's worth it:

• Panoramic ocean views 🌅

• High-end apartments with hotel-style amenities

• Ideal for yacht tourists and high-net-worth individuals

Although prices are higher, the ROI is excellent thanks to elite clientele and long-term appreciation.

🌄 5. Minca & Sierra Nevada Foothills – Eco-Investment Opportunities

Looking for something more alternative? Minca and the surrounding highland areas offer eco-lodges, glamping sites, and nature-focused investments.

Unique benefits:

• Growing popularity among international tourists 🌿

• Cooler climate and unique jungle experience

• Ideal for boutique hospitality projects

Investing here combines nature preservation with tourism profitability.

💡 Final Thoughts: Choose Based on Your Strategy

Santa Marta’s real estate market has something for every type of investor — from beachfront condos and luxury apartments to eco-tourism and historical buildings.

Key tips for choosing your ideal neighborhood:

• For short-term income: Bello Horizonte or Centro Histórico

• For value appreciation: Playa Salguero or Marina Internacional

• For niche tourism: Minca and nature-rich areas

📍 Whether you’re starting small or planning a large-scale development, now is the perfect time to invest in Santa Marta — a city on the rise with unmatched Caribbean potential.