Santa Marta Nominated in World Travel Awards 2025 as South America's Leading Tourist Attraction

A Historic Nomination 🌟

The World Travel Awards, often referred to as the "Oscars of Tourism," represent the highest honor in the global travel and tourism industry. Santa Marta's nomination acknowledges the city's remarkable transformation into a world-class destination that successfully blends:

• Rich cultural heritage and colonial architecture
• Spectacular biodiversity from mountains to sea
• Sustainable tourism initiatives
• Improved visitor infrastructure
• Unique experiences unavailable elsewhere in South America

What Makes Santa Marta Stand Out 🔍

The nomination highlights Santa Marta's exceptional combination of attractions that have captivated international travelers:

Tayrona National Park - One of Colombia's most visited natural wonders, offering pristine beaches alongside mountain rainforest

The Lost City (Ciudad Perdida) - An archaeological treasure predating Machu Picchu by 650 years

Sierra Nevada de Santa Marta - The world's highest coastal mountain range, home to indigenous cultures and unique ecosystems

Colonial Historic Center - Beautifully preserved architecture showcasing 500 years of history

Minca - Ecotourism paradise in the foothills offering coffee experiences and spectacular biodiversity

The Impact of the Nomination 🚀

Tourism authorities expect this recognition to significantly boost Santa Marta's international profile:

• Increased visibility among global travelers seeking authentic experiences
• Greater interest from international investors in tourism infrastructure
• Enhanced positioning in luxury and sustainable tourism markets
• Job creation throughout the tourism sector
• Motivation for continued improvements in visitor services

Competition and Voting 🗳️

Santa Marta faces formidable competition from established South American attractions including Machu Picchu (Peru), Iguazu Falls (Argentina/Brazil), Galapagos Islands (Ecuador), and Rio de Janeiro's Christ the Redeemer (Brazil).

Public online voting will constitute a significant portion of the final decision, with industry professionals also weighing in. Local tourism organizations have launched campaigns encouraging both Colombians and international visitors to support Santa Marta's bid.

Looking Ahead 🔮

Whether Santa Marta claims the final award or not, tourism officials celebrate the nomination as confirmation of the city's successful strategy focusing on sustainable development and authentic experiences rather than mass tourism.

The World Travel Awards winners will be announced at a gala ceremony in Lima, Peru, in October 2025, with Santa Marta representatives preparing to showcase the destination's unique appeal on this global stage.

This nomination marks another milestone in Colombia's tourism renaissance, with Santa Marta leading the way in redefining South American travel for a new generation of adventurous and conscious global travelers.