Boom in VIS and Non-VIS Projects in Strategic Areas of Santa Marta (2025)

🏙️ The Growth of VIS and Non-VIS Projects

Santa Marta has experienced unprecedented growth in housing construction in various parts of the city, from the historic center to the more peripheral areas. VIS and Non-VIS projects are transforming the real estate landscape and addressing the needs of diverse population segments.

VIS Projects: Housing for the Middle and Lower Classes

The Housing for Social Interest (VIS) projects are designed for people who want to buy their first property and fit within more affordable budgets. The demand for this type of housing has increased due to government incentives and improvements in the region’s quality of life. Santa Marta, with its tropical climate and proximity to the sea, has seen a strong influx of new residents looking for affordable, quality housing.

Non-VIS Projects: Housing for Investors and the Upper Class

On the other hand, Non-Social Interest Housing (Non-VIS) projects are aimed at those looking for higher-value properties, such as luxury apartments and houses, intended for buyers with higher purchasing power or investors seeking profitability. With the boom in tourism, especially in beach areas, Santa Marta has become an attractive destination for investors looking for high-value properties and a strong vacation rental market.

🏖️ Strategic Areas for Real Estate Growth

The growth of VIS and Non-VIS projects in Santa Marta has had a direct impact on various areas of the city, transforming them into key spots for real estate investment. Below, we explore some of the most strategic areas for these projects.

El Rodadero: Santa Marta's Tourism Hub

El Rodadero is one of the most sought-after areas by both tourists and residents. Known for its beautiful beaches and vibrant atmosphere, it is the perfect location for both VIS and Non-VIS projects. The construction of new housing in this area is aimed at those looking for homes near the sea, as well as those seeking properties for short-term rentals, given its high tourism potential. Developers are betting on this sector to meet the growing demand for affordable and luxury housing.

Bello Horizonte: The Future of Santa Marta

The Bello Horizonte area has seen significant real estate growth in recent years. This area is known for its tranquility and proximity to the sea, making it an attractive location for both VIS and Non-VIS projects. With the development of new residential complexes, this area is emerging as a preferred site for families, professionals, and expatriates who seek a more relaxed environment but with easy access to services and tourist activities. Additionally, its proximity to Santa Marta's airport makes it a strategic option for those seeking vacation homes or second homes.

Pozos Colorados: A Growing Destination

Pozos Colorados is one of the areas with the most projected growth in Santa Marta. With its beautiful beaches and expanding range of services, this area is attracting both social housing buyers and luxury property investors. VIS projects in this area are focused on providing affordable homes in a peaceful location, while Non-VIS projects are designed for those interested in high returns from the tourist sector and the construction of exclusive beachfront properties.

Historic Center: A Focus of Urban Renewal

Santa Marta's historic center is an area that has gained popularity both for its cultural value and its growing infrastructure. Real estate projects in this area are a mix of social housing and luxury properties, reflecting the increasing interest in revitalizing this sector. The renewal of historic spaces has allowed for the construction of new developments, both residential and commercial, adapted to the modern needs of the market.

🏗️ The Benefits of VIS and Non-VIS Projects

Accessibility for All Publics

One of the greatest benefits of VIS and Non-VIS projects in Santa Marta is the accessibility to a wide range of properties. While VIS projects offer options for people with limited budgets, Non-VIS projects provide opportunities for those seeking luxury properties. This allows both local residents and investors to find options that meet their needs and expectations.

Boosting the Local Economy

The growth of these real estate projects not only benefits buyers and investors but also boosts the local economy. The construction of new developments generates jobs in the city and increases demand for additional services such as transportation, supplies, and utilities. Moreover, the expansion of infrastructure in key areas improves the quality of life for residents and attracts more tourists to the city.

High Profitability for Investors

Non-VIS projects in areas like El Rodadero, Bello Horizonte, and Pozos Colorados offer high profitability for investors. Given the boom in tourism, especially during peak seasons, these areas have become high-performing zones for vacation rentals. Investors looking to take advantage of Santa Marta's tourism market can reap significant benefits from properties that generate consistent income.

🌍 The Future of Santa Marta's Real Estate

As the city continues to grow, Santa Marta is becoming one of Colombia's most important real estate destinations. With the boom in VIS and Non-VIS projects in strategic areas, developers are responding to the demand of a growing population and expanding economy. As more people discover the benefits of living in Santa Marta, the city is solidifying its position as an ideal place to live, work, and, of course, invest.

If you're interested in learning more about investment opportunities in Santa Marta or purchasing your property in the city, feel free to contact us! We are here to help you find the perfect property for you.